After 20 years in consulting and working with leading the transformation of organizations, across multiple industries in the UK and GCC, I kept running into the same problems, advisory firms struggling to find the right experts, businesses overpaying for transformation, proposal being missed because everyone is busy and professionals losing valuable time on formatting slides and administrative tasks instead of high-impact work. 

AI brings with it tremendous potential to transform how we work, how we deliver, scale, and maximize impact. But AI alone isn’t the answer. The real transformation happens when AI is combined with human expertise and global connectivity bringing together the right people, skills, and capabilities to create a force multiplier.

That’s why I built Perform by AI: a firm that enables organisations to access AI-powered consulting services, solutions, research and experts with fully managed support, helping them deliver bigger impact at an unparalleled level of speed and value for money.